Absolut Vodka, the iconic, world’s largest locally produced vodka from Åhus Sweden, is setting up something quite exciting during the 20th anniversary of the Amsterdam Dance Event. Next to being the official sponsor of this year’s ADE, Absolut Vodka also has a special workshop and experimental event lined up where the goal is to ‘transform the night’ through combining art with music.
During the climax of ADE, on Saturday October 17, Absolut is hosting a day and night program (an official part of ADE Playground) in Tobacco Theater in the historic Nes street which lies in the heart of Amsterdam’s city centre. Starting from 11am, the program will include the perfect ingredients for the creatively curious wanting to broaden their cultural and musical horizons. The day program will include workshops and interactions with dance music professionals who will give elaborate insights into working with well-known DJ/producers to ‘transform the night’.
Complete Event Information: Sign Up To Attend Here
During one of the workshops, which will be hosted by WERC Collective, a selection of creatives are given the opportunity to mix visuals to music that will be played during the evening program in front of a live audience. Did we catch your attention? Then check the section below for details on how to take part as one of the creatives.
After the sun has set, WERC Collective and revered Dutch DJ Benny Rodrigues will ignite their debut collaboration to create a unique visual experiment. The two artists will work their magic to showcase a spectacular journey through nightlife using crowd-sourced images. In turn, these images will be used to work up to a definitive visual artwork. During this peak the latest limited edition bottle, Absolut Electrik, will be introduced to the public.
WERC Collective is Joachim Rumke, Olav Huizer, Jelle Valk and Joachum de Vries, whom together make an exceptional league of creative experts with a dance music/club focus. They have created visual sets for festivals in and outside of the Netherlands like Lowlands, Awakenings, Pitch Festival and Dreadmark Finland.
How you can take part
In the run-up to the event, Absolut is looking for you, the creative clubbers and music fanatics, to participate in creating the future of nightlife by designing an epic, crowd-sourced visual show. All you have to do is to add the #AbsolutADE under your favourite nightlife photo on Instagram.
Some guidelines: your design can be unique and iconic environments, people, infamous clubs past and present. Absolut will choose 25 of the most creative entries to shape the visual artwork during the workshop. Below you can find some examples of earlier creative entries. The winner of the most creative entry prize will win two ADE passe-partout tickets.
Before participating please read the terms & conditions.
An interactive daytime workshop with industry experts
12-1 pm Part 01 – Mr Beam
1-2 pm Part 02 – Panel Discussion: Vincent Reinders (22 Tracks), Mo Assem (Mr Beam), Avinash Changa (We Are VR ), WERC Collective
2-4 pm Part 03 – WERC Shop
An immersive experiment in visuals and sound hosted by Werc Collective and Benny Rodrigues
8-12 pm WERC Collective + Benny Rodrigues