Dutch Drink Brand Introduces “After Cruise” Concept
For this festival season, Dutch chocolate milk drink Chocomel has created a new series of unique water based afters with “After Cruise”, a floating ten meter terrace for revellers to enjoy music a little longer, even after the festival has ended.
As we all know, a happy festival goer’s biggest frustration comes when the party stops and it’s not truly time to go home yet. Chocomel knew this last ADE, when they offered a unique afterparty on the NDSM ferry to great success. After that, the brand began getting the question: can they also bring it to festivals? Of course they can…
On Saturday, the Chocomel After Cruise set sail for the first time after Amsterdam Open Air last weekend with a special trip that ended with the official afterparty at Club Air. Other festivals where the After Cruise will dock this summer are The Social Garden (July 16), Edelwise Festival (July 30) and Vunzige Deuntjes (July 31).
After Cruise kicks off the company’s new campaign, “Daar had je zin in”. The campaign isn’t just for summer festivals, but will also sail on nice weather weekends in both Amsterdam and Rotterdam this season.
Chocomel’s After Cruise is free and open to everyone. Festival tickets are required. Find more info by clicking the website button below.