Entrepreneur extraordinaire and Ibizan ice cram maker Gianluca Pomo has found a new way to present the essence of Ibiza, at a cost, of course.
Pomo has launched his new venture Aire De Ibiza, which are cans filled with “pure and virgin Ibiza air” straight from the source. Oh, and they also don’t contain gluten or aadditives. The item has been on the market for two months and can be found in around 20 storefronts across the island.
Pomo states via Facebook that Aire De Ibiza, “is not a project intended for profit”…yet still costs €5.90 per can. He states, “We decided to seal the air in a container so that whenever you looked at it, you remembered that moment”.