Promoter Interview: Mirus (IR BCN)
For the fourth consecutive year, IR BCN will be presenting a series of events in unique open air locations inside Barcelona’s Poble Espanyol during the week 15th – 19th June 2016.
Each year, IR BCN proposes curates an innovative and sophisticated program presenting emerging local and well established International brands, maintaining the city of Barcelona as one of the top 5 avant-garde cities in dance music worldwide.
Ahead of IR BCN we spoke with Mirus, Co-Director of IR BCN and founder of Indigo Raw Records. Here, Mirus gives insight into the mind of a forward thinking promoter, balancing quality lineups, a respect for its host city, and the best of party environments. Read what Mirus has to say about this most interesting Barcelona event and find more information and tickets below.
See also: IR BCN Announces Full Week Program
“Barcelona has always been a great destination for electronic music due to its laid back vibe beautiful beaches and great weather.”
What was the original point of interest in starting the IR BCN annual OFF week events? Was it a particular theme you wanted to convey? Was it a specific group of artists you wanted to showcase? Etc?
We started out with our label Indigo Raw doing a few label nights and other smaller events in Barcelona. After many years in the nightlife we felt we had something to offer during daytime and we got the opportunity to work with El Poble Espanyol. When we found the magic spot of El Monasterio in 2012 we teamed up with Dixon´s Innervisions and Watergate from Berlin. The year after, Lost in a Moment was born, we also expanded with more days, spaces and other brands such as Pampa Records and Resident Advisor just to name a few. We wanted to showcase labels and artists that otherwise would not have venues to explore in more intimate spaces during this time period.
Why did you decide to hold the events at El Poble Espanyol? Was this your first and only choice of venue? Were other venues on the “short list”?
We always had the interest of hosting our own outdoor venues, we explored various options and sites in the city but El Poble Espanyol due to its serene surroundings and practicality being in the center gave us the freedom to work on our own premises in every aspect something that was primordial in our choice.
Describe how the two areas of El Poble Espanyol compare with each other? How does the atmosphere in El Monasterio differ from the atmosphere in La Plaza Mayor? How do the two come together to form one collective atmosphere that is El Poble Espanyol?
El Monasterio due to its geographical location and surroundings is the more intimate space with a capacity of 1500 people it definitely has the charm and means to create a very special synergy between our crew, the artists and our patrons.
Plaza Mayor being a bigger space with 5000 capacity has its own energy with more space for main stage acts, with its bustling energy and bigger production on a square in midst middle age architecture, even if a bit less serene than El Monasterio, we feel the two spaces complement each other.
What is your strategy in curating lineups? Are their specific artists/brands/concepts you know you will use each year? If so, how do you balance the time between new artists and artists that you know will play IR BCN each year?
More than a strategy, as a team we always bring to the table artists and brands that we like and share values with and with whom we intend to build long-term relationships. This always starts out as a discussion on what direction we want to take with my partners Leo Perdomo and Alberto Nerone.
We have some partners we have been working with for several years this can be labels, brands, other festivals and also directly with some artists creating something new such as FRRC with Ricardo Villalobos.
This year its our first time working with one of the best festivals out there Bloc & Carl Craig’s Detroit Love, People Like Us for second year and Pampa runs into the 4th year of collaboration, something that has become one of the staples of the week at El Monasterio. Nina Kraviz’s Trip showcase will be a first one, which we are also excited about. IR will also present two big events at Plaza Mayor: Saturday presented by Ricardo Villalobos FRRC including an exclusive live from the Canadian trio Cobblestone Jazz, and Sunday Maceo Plex presenting his new concept Mosaic joined by the legend Sven Väth.
We always work in close collaborations with all our partners when booking artists both new and established trying to find a balance that moves us all.