Snatch! Records is the first label project from renowned DJ Riva Starr with an aim to push new talents and well-established forward thinking producers through a carefully curated collection of slamming house cuts and exciting talent.

Upcoming releases on Snatch! will see the likes of Jesse Rose, Santos, Markantonio, Dennis Cruz, Miguel Bastida, Mihalis Safras, Frag Maddin, Yost Koen, Solardo, Mat.Joe, Ruben Mandolini, Astin, Macromism, Kizzmo, Lars Wickinger, Fideles, Moonbotica, Vangelis Kostoxenakis alongside remixes by Francisco Allendes, Oliver $, Onno, Leon and Format:B among others

So, with that, we continue our new series here, and in conjunction with Deep House Amsterdam, highlighting some of our favourite labels from around the world, we thought we would catch up with Snatch! Records boss, Riva Starr to get the scoop on all things Snatch! Records.

Also, at the end of the article there is a slamming mix from Riva Starr himself, so that you can get an idea of the Snatch! Records experience as it was meant to be heard…in the mix!

“I don’t mind about the artist profile, his pull on the socials, hype or whatever”

What does Snatch add to the dance music spectrum?
We like to think that we’ve got our own take on House and Techno, you can call it Italian style if you like 🙂 We really focus on the dancefloor and I’m pretty sure no one of us is scared of bringing some different or irreverent sound/ideas to the table… that makes us what we are.

When did you first think about launching Snatch?
I’ve always wanted my own imprint to be able to push the music and the producers I like, so it’s been in my head for years. I just had the chance to do it in 2010 when I was actually feeling ready to go!

When did Snatch actually launch?
March 2010, same month of the birth of my first son… coincidence? 🙂 so I got to have two kids at the same time LOL! It was a busy year for me as I was djing a lot all over the world but that really gave me the drive to launch the imprint!

Story behind the Snatch name?
Well I liked the meaning of “snatching” sounds and ideas and recycling them in our own way plus I’m a big fan of the Guy Ritchie movie and I actually really like the sound of it!

What was the most difficult aspect of launching the label?
The business/logistic side is as we had to learn everything from scratch and it hasn’t been easy. Luckily I had a solid crew that is still working with me nowadays who have really helped me out with this.

What qualities do you look for in a Snatch artist?
Music quality, sound. I don’t mind about the artist profile, his pull on the socials, hype or whatever.. I just focus on the music quality and if it’s the kind of stuff that I can actually play in the club, music that rocks the crowd big time, easy like that.