label-showcase-21-atjazz-record-company

Label Showcase 21: Atjazz Record Company

Published On 27/06/2016 | Label Showcases

Atjazz Record Company is an Independent Record Label from the United Kingdom, celebrating 20 years in 2016.

Specialising in dance music with a wide range of genre influence from Hip Hop, Soul, and Boogie right through to Deep House, Soulful House & Tech House with a little experimentation thrown in for good measure. Artists on the label have seen the likes of Osunlade Fred Everything, Rancido, and (of course) Atjazz himself.

So, with that, we continue our series highlighting our favourite labels from around the world. Today, we thought we would catch up with Atjazz boss, Atjazz (Martin Iveson) to get the scoop on all things ARCo. Also, at the end of this article you will find an exclusive full length mix from Martin giving an idea of how ARCo. is meant to be heard…in the mix!

“A lot of labels feel stuck to the floor, great songs, nice sounds but refuse the organic and natural bounce of what music from Soul – Techno can bring.”

What does Atjazz Record Company add to the dance music spectrum?
Bounce mate!… We bring the bounce… A lot of labels feel stuck to the floor, great songs, nice sounds but refuse the organic and natural bounce of what music from Soul – Techno can bring. We boast Atjazz, Jullian Gomes, At One & Si Tew for starters, Incredibly diverse & very individual acts, and these boys bring a very high standard of bounce to the ball.

When did you first think about launching Atjazz Record Company
2009. A continuation of Martin’s releases from Mantis catalogue but with less mess. ARCo. was initially set up to move the Atjazz catalogue and then we started to bring the troops around 2010 and with this lovely family we’ve moved on with great success over these last few years.

When did Atjazz Record Company actually launch?
2009, March… But the catalogue first available was moved from Mantis Recordings set-up in 1995. So although a new business, the music was always available.

Story behind the Atjazz Record Company name?
Atjazz & Friends…A company or collective or family or like minded artists pushing a single brand to let the music speak with a greater volume.

What was the most difficult aspect of launching the label?
It’s not difficult, only the decisions behind who to partner with takes a bit of though, distribution, promotion… but the rest is really quite a simple process and once it’s done, it’s done!

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About The Author

Steve comes to Amsterdam by way of Brooklyn, Connecticut, Mumbai, and Tokyo. He researches media culture at UvA, while already holding degrees from UCONN (CT) and The New School (NYC). Aside from DHA, Steve is the Senior Editor for cinema platform IndieNYC.com, and writes on issues relating to film, culture, politics & electronic music. Every so often he also dabbles in photography and filmmaking.