Interview: Alex Esser (Founder – HMWL)

As the music industry tries to pace with modern world digital sales, one label is taking a deep breath and trying something different – House Music With Love. HMWL is a Swedish outlet that houses a series of techno-inspired sub-labels. Taking on an interesting approach, they are prospecting in the field of ‘providing sales-figure support’ for artists. Similar to Soundcloud, everyone who releases on the label receives their own personal login that allows them to easily track each stream and download generated by their tracks. The back end offers a further breakdown of territory and services and this is the first offering of its kind, as far as ... Read more