This October see’s the much anticipated debut of W Hotels inaugural Dutch location, W Amsterdam.

The Internationally recognised lifestyle brand, a division of Starwood Hotels & Resorts Worldwide, touches down in the Dutch capital with its contemporary design-led approach. With that, W Amsterdam looks to ignite the cultural hotbed with its signature electrifying style, signature Whatever/Whenever® service philosophy and a full calendar of exclusive W Happenings, showcasing what’s new and next in design, fashion and music.

As if that wasn’t enough, the opening of W Amsterdam also coincides with one of the cities largest cultural events, Amsterdam Dance Event (ADE). Now in its 20th year, ADE has grown into the ultimate destination for fans and industry of electronic music, with 5 event filled days and nights, celebrating the next and best of all things dance music. As part of ADE, W Amsterdam will be hosting 4 events in their 360 degree rooftop W Lounge (which also doubles as the hotels lobby reinterpretation), boasting some of the industry’s top names in attendance.

On Wednesday, October 14, local favourites Detroit Swindle and Juicbox.fm will host a free event. Then on Thursday, mysterious man-of-the-monent Claptone celebrates the release of his album ‘Charmer’ alongside Bontan, Eagles & Butterflies, and Shir Khan. Friday sees Hot Since 82 stop by with Uner, Mendo, and Montel in tow, while Sunday invites Maxwell Record‘s handpicked vinyl selections and signature mixology delights for “Vinyl Sundays”.

As you can see, W Amsterdam will immediately make its presence felt with their selection of ADE events, perfectly falling in line with General Manager, Igor Buercher‘s approach to the hotel’s place within the wider cultural spectrum of the city:

“Since its early days as a global trade and shipping hub, Amsterdam has served as a switchboard of cultures and avant-garde ideas…the hotel will also reinforce Amsterdam’s reputation as a city of exchange, bringing new and exciting experiences from the world of fashion, design and music to global travellers and local trendsetters.”

For complete information on all things W Amsterdam, please find at the provided links below. Also, watch this space for further news regarding our own participation with this innovative and original organization.

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