Serato DJs (are you still out there?) will soon be able to incorporate lighting into their DJ sets.
Through Soundswitch, professional lighting (as claimed by the company) will be accessible to everyone, bypassing the need for expensive visual professionals (in theory) at DJ performances. basically the package, created by a New Zealand company, acts as a bridge between Serato and the DMX Lighting Systems (the industry standard), attached lighting effects to audio cues.
Of course, DJs who want tp use the technology will have to find a pretty intensive, professional lightning system somewhere to “practice,” but at least it bypasses the need for full on production teams, many of which are much more aligned with general large scale music events, expanding brands rather than focusing on the artists performing.
The program will be released to the public on 12 August (now in Beta) and will retail to the tune of $499.