De School Announces Opening Date, Programming For Coming Months
Club Trouw’s much anticipated successor, De School, has come out with the first information regarding the opening date, the club, restaurant and programming for the first months.
On January 3, De School will open its doors to the club and the just announced restaurant that will be housed under the same roof . The focus of the club will rely heavily on a pool of talented local artists like Tom Trago, Sandrien, Makam, Dekmantel Soundsystem, Job Jobse, Interstellar Funk, Robert Bergman and Young Marco, as well as loyal Trouw international Seth Troxler. Other names mentioned in the programming for the first period after opening are Shanti Celeste, Peter Van Hoesen, Barnt, Konstantin, Kornél Kovács and DJ Sotofett.
The club says it won’t be working with external promoters, with the programming taken care of in-house. In addition to the club, De School will also host concerts in a 200-capacity former workshop. Its secluded outdoor courtyard will be open all year round to members of the public, not just club-goers.
De School is owned and run by Post CS BV—the same crew that ran Amsterdam nightclubs Trouw and Club 11. Ernst Mertens and Jochem Doornbusch are the key co-owners. Olaf Boswijk, the driving force behind Trouw, is also a co-owner but will not actively be involved. Sarah de Jonge (business director), Kyara van Loenen (creative director) and Luc Mastenbroek (programmer) are also on the senior staff.
RA fired some questions in Mastenbroek’s way:
Will you have resident DJs? If so, who will they be?
We don’t have a fixed group of residents because we want to keep things open, so new things can happen. We do have the feeling though that there are many great DJs in Amsterdam at the moment—I can’t think of a better place to be a programmer right now. We hope these DJs will feel at home at De School and that they’ll share their ideas with us and each other, so they can give shape to the club. They mostly decide themselves who they want to play with, so there’s always a connection between the DJs playing.
And what about the rest of the programming—can you give us some insight into the kind of DJs you will book?
In the first months it will mostly be one local DJ inviting one of their favourite DJs. It’s the opposite of festival culture: instead of many DJs being put together to play short sets, they are in charge of their own nights and can play long sets.
How will you make the most of the 24-hour license?
We’re gonna start off slowly, all nights will have an open end but they won’t go on forever. Sometimes a night will end around 5 AM, on very good nights it might be 9 AM or 10 AM. We’re striving for a culture where people can come for 24 hours to dance, eat good food in our restaurant, chill out in the garden and see cool exhibitions, but we’ll have to build that up first.
Limited ticket sale for the opening event will start December 16th.