Hawtin’s PLAYdifferently Partners With Warehouse Project, Announces Ambassadors
With a big new announcement coming from Richie Hawtin & Andy Rigby-Jones regarding their PLAYdifferently mixing technology, the brand has taken on Nicole Moudaber, Paco Osuna, and Matador as their latest brand ambassadors, while also partnering with Manchester’s Warehouse Project.
The trio of estemmed performers will join Hawtin, Loco Dice, Chris Leibing, and Dubfire as they tour the world with the PLAYdifferently MODEL1 mixer.
Each of the new ambassadors have commented with excitement of the prospects of touring with the new piece of technology:
“Finally a refined mixer is available. It was instant love when I played the MODEL1 in Palm Springs. The sound experience and attention to detail implemented is second to none. This 6 channel mixer is a game changer for the DJS who seek to enhance their sets as well as playing back to back.” – Nicole Moudaber
“I’d been searching for the right analogue summing mixer to glue together all the elements in my live set, something that could also give me hands on control with certain familiarities. The MODEL1 has become the centre-piece, the engine room for my live performances, delivering next level sound and opening up sonic possibilities & techniques that I could only dream of in the past, a truly inspirational piece of kit!” – Matador
“It’s important to have a tool that facilitates the musical expression as MODEL1. The features of the mixer allow me to be much more creative; as it has such precise equalisation and such a great range of frequencies, I get to keep using many more tracks at once without making the mixing sound too stuffy. Also, for me it’s essential that all channels have a filter, be it independent or general, as that way I can use six channels at once; and by using the general filter the sound is uniform and compact. The tool I need to maximise my creativity when I’m DJing is finally here! – Paco Osuna
Additionaly, PLAYDifferently has also announced its first technological partnership with The Warehouse Project. Here, Richie and co. will provide a consistent platform for other DJs to use the MODEL1, and at one of Britain’s best venues to boot. It all starts on 16 December when Richie will be joined by Ben Klock, Ben UFO, Andrew Weatherall, Daniel Avery, and Shanti Celeste