{"id":20943,"date":"2015-07-15T15:34:25","date_gmt":"2015-07-15T13:34:25","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/?p=20943"},"modified":"2015-07-15T15:34:25","modified_gmt":"2015-07-15T13:34:25","slug":"promoter-interview-sam-tucker-just-a-little","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/promoter-interview-sam-tucker-just-a-little\/","title":{"rendered":"Promoter Interview: Sam Tucker (Just A Little)"},"content":{"rendered":"

Just A Little launched Saturday 26 May 2012 in an unrivalled style. The crew stands for great parties\u00a0in incredible venues, and all elevated with a highly personal touch.<\/strong><\/p>\n

Sam Tucker<\/strong>\u00a0always tries to do something different with Just A Little and through many creative elements they manage to create something new\u00a0each time. It all started in Leeds, but now, Just A Little also hosts events in London where they will host the Global Rhythms<\/strong> night with Gilles Peterson<\/strong>.<\/p>\n

Just<\/span> a<\/span> Little<\/span> and Tremors<\/strong>\u2019 next event with Gilles Peterson, Channel One Sound System<\/strong>, Romare<\/strong>, Werkha<\/strong> (full live band) + more will take place at Oval Space<\/strong> on August 1st<\/span><\/span>.<\/p>\n

“Clubbing has lost a touch of its soul and we want to bring that back.”<\/em><\/strong><\/span><\/h3>\n

How and when did you get into promoting, and why?<\/strong><\/p>\n

I first got in to music production when I was about 14 at school which led to being asked to DJ at a friend\u2019s night, which gave me my first real buzz for clubbing. After that I started playing out more and more and then decided to put on my first night at Inigo in Clapham Junction. It was called State of Flux and the rest is history!<\/p>\n

What skills do you think it takes to be a good and successful promoter? Have you had to learn on the job, and if so, what have been the key lessons learnt?<\/strong><\/p>\n

HARD WORK, often things don\u2019t go to plan even when you think you\u2019ve got the best bookings, venue or dates. Most importantly you\u2019ve got to keep your ear to the ground, you can\u2019t just stick an event on Facebook and hope for the best, you need to get out to other nights and find out what people are into and what reception your parties are getting and what you can do to improve. I\u2019ve learnt most things on the job, normally through mistakes.<\/p>\n

How come you have so many different projects on the go, are they all personal passions, or are some about business and expansion? What if anything ties them all together?<\/strong><\/p>\n

All the different projects we put on are more of an ethos rather than a purely business-driven money machine. Yes we have to make money to operate the business, but the lower risk nights help us take the bigger punts on the big bookings. One thing that ties our events together tends to be our creative direction, all our artwork for our events is 100% hand drawn and we try and bring an element of creativity to each event.<\/p>\n

Tell us about the new festival you are doing in Leeds – what makes it special, what stands it apart from others in the region?<\/strong><\/p>\n

Patterns is something George and I have been working on for a couple years. We have been looking into festival sites around Leeds for a while and doing our homework about what we need to do to get it off the ground. The launch at Canal Mills was great, and we have big plans for next year to expand it.<\/p>\n

We really want it to be a creative project with a real variety of music, art, food & more. We\u2019re bored of going to a gig and staring at a DJ with his\/her face buried in a mixer twiddling the odd knob. Clubbing has lost a touch of its soul and we want to bring that back.<\/p>\n

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<\/p>\n

What made you want to leave Leeds and start doing parties in London? Is it a different ball game?<\/strong><\/p>\n

I grew up in London, so the plan was always to try move back. I lived in Leeds for 5 years and loved every moment. I still plan to run lots of events up there and still have an office and team up there. I just wanted to expand what we do in to London more.<\/p>\n

How helpful are local councils with all your projects? Do you feel they are happy to accommodate or that you are the enemy?<\/strong><\/p>\n

I try to avoid them wherever possible. They can be very tricky to deal with. Everyone I know who has tried to run warehouse parties in Leeds has always run in to problems. It\u2019s a shame as there are some amazing spaces in Leeds. But sometimes it\u2019s just not worth the hassle, especially if you have to pull a party a few days before hand when the goal posts get moved or the party gets shut down.<\/p>\n

About Global Rhythms\u00a0 – how hard was it to secure Gilles to play for you? Is the rest of the lineup picked to fit with him?\u00a0<\/strong><\/p>\n

We had Gilles play for us in Leeds a few months ago supporting Bonobo, but I have to thank Simon Denby (Tremors Live) for securing this one, he is my partner in London and pulled together a huge line up for this show with acts we both love and we feel fit in well with Gilles but also stood out as a really solid line up.<\/p>\n

There is a real world music vibe at that party – how do you come to such sounds, is it a personal passion? People are often put off by the words \u2018world music!\u201d<\/strong><\/p>\n

With the Just A Little parties we always try and do something different, from New York City, Disco, Rio Mardi Gras, Brooklyn Block Party to our Acid Trip party. It makes it pretty tricky to promote as we\u2019re basically putting on a new party each time. So for London we are trying to carve out a slightly different niche with our bookings. The term world music can mean anything to anyone really. We\u2019re just putting on parties we hope people will love!<\/p>\n

What are you most proud of to date and why, and have you still got goals and targets when it comes to promoting?<\/strong><\/p>\n

The first Just A Little we put on back in 2012, the entire event cost about\u00a0<\/strong>\u00a320k to put on and between the four of us we had about \u00a32k in the bank. It was a major risk but we sold it out somehow!\u00a0<\/strong><\/p>\n

I have always said I want to be the first DJ on the moon, so if Red Bull are reading this, let\u2019s make it happen!<\/p>\n

Just A Little\u00a0<\/a><\/span><\/p>\n

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1\u00a0August |\u00a0<\/strong><\/strong>Just A Little & Tremors present Global Rhythms\u00a0<\/strong>| Tickets<\/a> |\u00a0London<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Just A Little launched Saturday 26 May 2012 in an unrivalled style. The crew stands for great parties\u00a0in incredible venues, and all elevated with a highly personal touch. Sam Tucker\u00a0always tries to do something different with Just A Little and through many creative elements they manage to create something new\u00a0each time. It all started in […]<\/p>\n","protected":false},"author":36,"featured_media":20955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[3971],"tags":[620,6427,4538,6425,4665,6428,4521,6426,6429],"class_list":["post-20943","post","type-post","status-publish","format-audio","has-post-thumbnail","category-interviews-london","tag-gilles-peterson","tag-global-rhythms","tag-interview-london","tag-just-a-little","tag-leeds-london","tag-patterns","tag-promoter","tag-sam-tucker","tag-tremors","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/20943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/comments?post=20943"}],"version-history":[{"count":0,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/20943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media\/20955"}],"wp:attachment":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media?parent=20943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/categories?post=20943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/tags?post=20943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}