{"id":26517,"date":"2016-01-11T15:59:35","date_gmt":"2016-01-11T14:59:35","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/?p=26517"},"modified":"2016-03-13T14:18:42","modified_gmt":"2016-03-13T13:18:42","slug":"label-showcase-010-connected","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/label-showcase-010-connected\/","title":{"rendered":"Label Showcase 010: connected"},"content":{"rendered":"

Firm friends and confidantes since their days working at independent label Gee Street in the \u201990s, Fetisch, better known as Berlin DJ & Producer Terranova, and renowned Brixton based group Stereo MC\u2019s are redefining their musical relationship with the launch of their highly anticipated new imprint: connected.<\/strong><\/p>\n

After the recent success of their collaborative Kompakt<\/a><\/strong> single \u2018Tell Me Why\u2019<\/strong>, the crew realized the potential in their collaboration and \u2018connected\u2019 was born.<\/p>\n

The focus of the new label will be quality releases, distinctive artwork, original videos, custom apparel and live performances as well as being an outlet to combine and cultivate the tastes that the musicians share.<\/p>\n

\u2018connected\u2019 is an entity where the partners can do anything they feel, make cool packaging, put other people\u2019s records out, do great merchandise. It\u2019s a concept for how they always saw all the labels they’ve been involved in.<\/p>\n

With that, we continue our new series here, and in conjunction with Deep House Amsterdam, highlighting some of our favourite labels from around the world, we thought we would catch up with Stereo MC’s and get the scoop on all things ‘connected’. Here, you will find information on the burgeoning label\u2019s history, ethos, releases and future. As you can probably tell by know, we are asking each respective label rep the same questions. With this approach, we hope these showcases will be as educational and informative (for all you aspiring label heads out there) as they are entertaining.<\/p>\n

“No disappointments so far, just challenges to overcome.”<\/span><\/h2>\n

What does Connected add to the dance music spectrum?<\/b>
\nThe combined individual taste and experience of the 3 founders Terranova and Stereo Mc\u2019s connected is not so much just a label more an experience, with hand stamped vinyl, ltd edition merchandise strong personalized visuals and, of course, great music.<\/p>\n

When did you first think about launching Connected<\/b>
\nWe teamed up with Terranova at the beginning of 2015 for their track \u2018Tell Me Why\u2019 featuring Stereo Mc\u2019s (Kompakt Records) and the strength of feeling of having achieved a sound that was fairly unique led into wanting to work on more tracks together, which in turn led to the idea of forming connected.<\/p>\n

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When did Connected actually launch?<\/b>
\nOctober 21st 2015 at No 74 shop<\/a> in Berlin the launch was celebrated with the release of connected 001 a limited edition sweat shirt and T shirt in a hand stamped bag with a USB contaning a connected mix.<\/p>\n

Story behind the connected name?<\/b>
\nOf course the name connected comes from a song of ours we made some time ago called ‘Connected’ which seemed to have a lasting meaning and also relates to the 3 of us and the length of time we have know each other and our working relationship through the years.<\/p>\n

What was the most difficult aspect of launching the label?<\/b>
\nOnce we had been offered a distribution deal with Kompakt distribution, the hard work was really setting up the website and mechanism and basic framework for who does what, from admin to artwork.<\/p>\n

[gallery_bank type=”images” format=”filmstrip” title=”false” desc=”false” img_in_row=”5″ display=”all” sort_by=”random” animation_effect=”bounce” image_width=”600″ album_title=”false” album_id=”182″]<\/p>\n

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What qualities do you look for in a Connected artist?<\/b>
\nOriginality, concept, positive energy and motive, strength in groove and artistic presence.<\/p>\n

Describe 3 seminal moments in Connected existence?<\/b>
\nSo far the launch and release of the first music \u2018Deeper\u2019 EP featuring Terranova by Stereo Mc\u2019s (connected 002)<\/p>\n

Most disappointing moment in Connected existence?<\/b>
\nNo disappointments so far, just challenges to overcome.<\/p>\n

Best Connected showcase?<\/b>
\nComing<\/p>\n

Worst Connected showcase?<\/b>
\nHopefully not coming<\/p>\n

Dream Connected artist?<\/b>
\nOpen minded and wouldn\u2019t want to limit our output.<\/p>\n

Most important business\/music app\/program\/software?<\/b>
\nAbleton Photoshop, Mac diary, i-phone calculator<\/p>\n

Longest Day(s) ever worked?<\/b>
\nMany\u202653 hours and many flights<\/p>\n

Upcoming projects<\/b>
\nFeb 5th 2016 – Re.You (connected 003) – NapLater – Vinyl and Digital
\nTbc – end of March 2016 (connected 005) – ‘Deeper featuring Terranova’ (StereoMc\u2019s Remix Package) & ‘Turnaround’ Featuring Terranova (Stereo Mc\u2019s Remix Package)<\/p>\n

More TBA<\/p>\n

Download <\/a><\/span> Soundcloud <\/a><\/span> Label Page <\/a><\/span><\/p>\n