{"id":26927,"date":"2016-01-25T20:13:31","date_gmt":"2016-01-25T19:13:31","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/london\/?p=26927"},"modified":"2016-03-13T14:16:17","modified_gmt":"2016-03-13T13:16:17","slug":"label-showcase-012-suara-music","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/label-showcase-012-suara-music\/","title":{"rendered":"Label Showcase 012: Suara Music"},"content":{"rendered":"

Suara Music is an awarded and well respected imprint based in Barcelona run by Spanish DJ\/producer Coyu since 2008. <\/strong><\/p>\n

With 200 releases plus 25 showroom releases and several compilations out now, Suara has solidfied its place as one of the most prominent labels in the world of electronic music, especially given the who’s who roster of artists who have, at one point or another, called the label home to their music: Adam Beyer, Moby, Pete Tong, Paco Osuna, Mark Knight, Hot Since 82, Richy Ahmed, Alan Fitzpatrick, Patrick Topping, Nick Curly, Technasia, &ME, Julian Jeweil,Lee Foss, Edu Imbernon, Andrea Oliva, Dosem, Tube & Berger, Pig & Dan, Noir Andre Lodemann, Carlo Lio, Huxley, Catz n Dogz, Shiba San, Sidney Charles, Jay Lumen, Olivier Giacomotto, Pleasurekraft, Sonny Fodera, Ramiro Lopez, A\u001fkt<\/strong> and many others.<\/p>\n

The secret to their success is quite simple: Music full of flavour guaranteed to provide maximum enjoyment on the dance floor, brought to you by some of the most innovative artists of the dance music world. But that’s modest, because Suara is so much more, as just its cat saving foundation<\/a> can attest, as well as exclusive webshop<\/a> and sub-label: Feline<\/a>.<\/p>\n

So, with that, we continue our new series here, and in conjunction with Deep House Amsterdam, highlighting some of our favourite labels from around the world, we thought we would catch up with Suara Music owner and globe trotting DJ in his own right, the big cat,\u00a0Coyu<\/strong> to get the scoop on all things Suara. Here, you will find information on the label\u2019s history, ethos, releases and future. With this one, we did things a little different as we had caught up with Coyu anticipating the massive Suara ADE<\/strong> event, back in October, held in Amsterdam’s Panama<\/strong>. Also, at the end of the article there is a slamming mix from Suara’s Ramiro Lopez<\/strong> so that you can get an idea of the Suara experience as it was meant to be heard…in the mix!<\/p>\n

“It [was] fantastic to show to the scene, what we can do, because we don\u2019t have an easy recognisable sound. “<\/span><\/h2>\n

How did ADE go?<\/strong>
\nWe had a fantastic party at Panama club. We were a little a bit worried because the competition for Fridays used to be huge on ADE, but the party was fantastic! A lot of people from the scene came, a lot of fans. We had a super cool night with a quality line up starting with Jeremy Olander in the early hours, then Dosem, Yousef, Reboot B2B Javi Bora, and then Ramiro Lopez doing his thing at the closing set. It was great.<\/p>\n

The worst thing about ADE for me was that before the party on Saturday I went with my manager and Ramiro Lopez to an Indian Restaurant and got food poisoned. So after I played with Umek at the Hitec party I went straight to the airport at seven in the morning, in two hours arrived to Barcelona and was hospitalized for the whole Sunday. ADE was magic but the end was terrible.<\/p>\n

\"label_showcase-12_Suara_Music_in_post\"<\/p>\n

On your label night, who hit your string in your eyes most?<\/strong>
\nIts difficult to say, as you know Suara is a very eclectic label, we have pretty different artists, pretty different styles. I really enjoyed most of them, I think Jeremy (Olander) did a great set, deep melodic, then even though they are quite different, people really liked the housey style of Tube & Berger. Dosem did probably the best set of the night, bomb after bomb, people went mad, and Yousef is one of my favourites due to his energy behind the decks, he\u2019s a great performer. It was fantastic to show to the scene, what we can do, because we don\u2019t have an easy recognisable sound.<\/p>\n

See also: Sankeys Podcast By Dosem<\/a><\/span><\/p>\n

Do you see that as a strength, not to have a signature sound?<\/strong>
\nI don\u2019t know if that is a strength. It\u2019s certainly not common on the scene. You can imagine that the top labels like Drumcode or Hot Creations, they have a signature sound. But with Suara, it is just the opposite. And I like it! We have fans almost throughout the ranges; we are very open minded very eclectic. I guess it\u2019s all about quality music, not styles. I\u2019m very happy with the way we are working, releasing very different artists and records. Same with parties, we try to put the deeper guys at the beginning, the harder at the end and it ends up with a good balance.<\/p>\n

How about marketing wise, isn\u2019t it a challenge to expose such a diverse portfolio?<\/strong>
\nAt the beginning it was hard. Especially the journalists from the magazines and the radio, they like to tag you: \u201cthis label is techno\u201d, or put adjectives like it is \u201cdark and deep\u201d or \u201cathmospheric\u201d, \u201cminimalistic\u201d. So with Suara, I think people from the press have a problem in defining it, because we release everything from proper deep to proper techno, music at 118 BPMs and music and 128 BPMs, it\u2019s a large range of music and variety. But it works.<\/p>\n

Does the label style generally depend on and reflect your own style?<\/strong>
\nSuara is like my baby, if you check my sets, I started at 118 BPMs, played some hip hop at 102 and finished my set with 128 BPMs with a track from Kraftwerk. So I try to do something similar with the label. We try to have a foot in underground. But I am not aiming to be the \u2018coolest\u2019 or the most underground label, but be have to have a foot in the underground and another in, not mainstream, but a bit more commercial, a bit on music for the masses.<\/p>\n

But, I think it works. It works with the sales, it works with the charts…we are No 1. In Resident Advisor for the last two years the most charted label of 2013, 2014. We are doing sold out parties everywhere: Sonar, ADE, Winter Music Conference, BPM. The label is almost everywhere. We used to have 18 or 20 tracks on Beatport top 100s in deep house and tech house sometimes we are in four different styles, sometimes even in Indie Electronica.<\/p>\n

It works for us, but probably not for the others, because it is more difficult.<\/p>\n

How do you select artists then?<\/strong>
\nWell, I choose artists that I like and ones who send us demos. I have a guy listening for demos almost 24 hours, sometimes I listen and sometimes I ask some artists that I like myself or ones whose music I play, so it\u2019s half and half.<\/p>\n

Sometimes I even think we are like four labels in one. Ten days ago we released a record called Kitties on Trance which is very melodic techno house music but with a very trancey elements, but one week later we released a very underground EP from Superlover, a young guy from Germany, who smashed the scene with a big track a few months ago which is more disco and housey, and in November we are releasing an EP from myself and music from Route and Harelstein, Maxxi Soundsystem, Ben Pearce, Lane 8. In January, we have a remix from Nicole Moudaber and an EP from Kaiserdisco and Carlo Lio.<\/p>\n

[gallery_bank type=”images” format=”filmstrip” title=”true” desc=”false” img_in_row=”3″ display=”all” sort_by=”random” animation_effect=”bounce” image_width=”600″ album_title=”false” album_id=”188″]<\/p>\n

<\/p>\n

What about your own influences in productions. You mentioned you go the full range in your own mixes, but do you have a certain focus when it comes to music production?<\/strong>
\nMostly everything. For example, ten days ago I released a mix for Joseph Capriati and next I\u2019m releasing a track on Hot Creations, then I have a remix for Stephan Bodzin.<\/p>\n

So you put Drumcode, Hot Creations and Stephan Bodzin on the same package and they are totally different, right? <\/strong>
\nSometimes I also feel I am 4 artists at once. I\u2019m doing an open to close set in Output<\/a>, probably the hottest club in Brooklyn, they have all the big guys playing there and I have a 6h set, where I think I will open the first hour with ambient music. Music that I want to hear on a club at midnight, music for listening, not for dancing. So I am very very eclectic, going from indie, pop to super techno.<\/p>\n

I think it is a natural thing. Why should I like just one sound? Why should I listen or play just techno if house is amazing? I am not searching for my sound. I just love all music. In my itunes you will see trip hop and drum n bass, I like a lot of music and that is what I try to show in a crowd.<\/p>\n

<\/div>\n

Does being eclectic have a downside for you?<\/strong>
\nI have been working on my album forever, for the last three or four years. But I still don\u2019t know if I am ready to show to the scene all those tracks. Because I have popular music, trip hop, hip hop, it is so open, the range of the genres, I am not even sure if the scene is ready to absorb it. The people that are close to me know that I like a lot of music, but the scene knows that \u201cCoyu is the guy who likes percussion\u201d or \u201cCoyu is the guy who plays groovy\u201d but probably they don\u2019t know I can go full spectrum. That is why my album is a big challenge.<\/p>\n

Do you have a set date for your album to come out?<\/strong>
\nOh, I don\u2019t know. I have been working on it and I have a lot of tracks. But they are so different there is just no connection. I don\u2019t know, I don\u2019t know\u2026 I think I am not ready for someone who doesn\u2019t know me and can grade me as a wannabe, as someone who aims for more than he can reach.<\/p>\n

I have been working as a music journalist for 6-7 years, since I was 18 years old. I have made interviews to almost everybody from Loco Dice to David Guetta, so I know that a bad review can hurt a lot for an artist. Because I did it. For me was very easy to say \u201cthis track is shit\u201d or \u201cthis EP is 1 star\u201d. But I am not ready to get that yet.<\/p>\n

Who did you write a bad review for?<\/strong>
\nI have been working with Spanish magazines for years, I loved it, but only now I know that a bad review could hurt so much. It\u2019s ok since especially with EP\u2019s I\u2019m pretty easy, I don\u2019t care if someone tells me I don\u2019t like this track, but an album is something very personal.<\/p>\n

It\u2019s a funny thing my current manager was a producer and a label owner, running the first big label in Spain, it was called Regular, I did bad reviews for him and he remembers.<\/p>\n

Nothing else to expect from a Spanish guy, you are massively positive. Nevertheless, what is it that you look most forward to in your career? <\/strong>
\nI\u2019m trying to enjoy what I\u2019m doing right now, that is something very cool. Im playing on the same line ups in The States with Jackmaster, Luciano and other big guys, Suara is doing very well, I having a good year with my music too. Moby asked me to do a second remix for his new album, it\u2019s all exciting moments. But, of course, I want to be remembered as one of the bigger guys at the end of the day.<\/p>\n

I miss my social life. I don\u2019t see my girlfriend so much, or my cats. This DJ life is amazing, but you miss the home part. At the end of the day, I have to be very happy with what I am getting from this world.<\/p>\n

Who are the big guys you are talking about, ones you look up to?<\/strong>
\nI guess when I look back for what he did for the last ten years within the scene I would say it\u2019s Richie Hawtin. Probably, also Ricardo Villalobos, Carl Cox, Laurent Garnier, ten years later now they are still very far from me, but now I am not that far from them, I am a medium class DJ, not Carl Cox for sure, maybe not gonna be him in this life, but gonna try to get the respect of the scene. I would just like to be someone who gives something in the electronic scene.<\/p>\n

Coyu – Party Groovers is available TODAY on Suara Music<\/em><\/strong><\/p>\n

Download <\/a><\/span> Soundcloud <\/a><\/span> Label Page <\/a><\/span><\/p>\n