{"id":31219,"date":"2016-05-16T18:46:43","date_gmt":"2016-05-16T16:46:43","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/?p=31219"},"modified":"2016-05-16T19:41:00","modified_gmt":"2016-05-16T17:41:00","slug":"label-showcase-18-wow-recordings","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/label-showcase-18-wow-recordings\/","title":{"rendered":"Label Showcase 18: WOW! Recordings"},"content":{"rendered":"

WOW! Recordings has been releasing fresh and innovative material under the house and techno music spectrum for a decade now. <\/strong><\/p>\n

Founded by Amnesia Ibiza<\/strong> resident, DJ Mar-T<\/strong>, the Barcelona-based label has consistently matured and evolved since its inception, to find its niche in a perpetually competitive market and industry. With releases from the likes of Argy, Audiofly, Betoko, Eats Everything, Valentino Kanyazi, Guti, Paco Osuna, Toni Varga<\/strong>, alongside remixes from Tobi Neumann, Karotte, John Dahlback<\/strong> and Alex Celler<\/strong> to name a few, the label endeavours to act as an intimate stable for the production talents of friends and collaborators, as a platform for their collective musical expression.<\/p>\n

With a hard-working, sincere and passionate approach to electronic music, WOW! will continue to develop into the next decade, spreading their Spanish house style around the world, in the continual search for forward-thinking, dynamic originality in house and techno.<\/p>\n

So, with that, we continue our series highlighting our favourite labels from around the world. Today, we thought we would catch up with WOW! Recordings boss, Mar-T<\/strong> to get the scoop on all things WOW!. Also, at the end of this article you will find an exclusive full length mix from Mar-T giving an idea of how WOW! is meant to be heard.<\/p>\n

“We’re sent a lot of good music from complete freaks who all the time ask when we’ll be releasing their tracks and being very arrogant, all of these guys will never get a release on the label.”<\/span><\/h3>\n

When did you first think about launching WOW! Records?<\/strong>
\nIn 2005 I was making music and sending it to all the prominent labels of the time, normally you would not even get the opportunity to have the tracks tested which made me think about the possibility of creating a label as many of my friends had the same problem. So, it sounded like a good idea to try to make my own label where I would decide and try to make my own way into the market place.<\/p>\n

When did WOW! Records actually launch?<\/strong>
\nIt was launched in 2006 with the first release being a track from Dose3 (Oliver, Les Schmitz and me) with remix from Tobi Neumann.<\/p>\n

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Story behind the WOW! Records name?<\/strong>
\nI was already running Shake Records with Paco Osuna at the time and had this name in my head but I never used it until in 2006 when I decided that it was a good idea. I’m all the time saying \u201cwow! this, Wow! that\u201d so it also makes sense, hahaha!<\/p>\n

What was the most difficult aspect of launching the label?<\/strong>
\nThe most difficult aspect at the beginning was to sell enough vinyl so you will not be bankrupt. After the first releases it was very expensive to produce them and you never knew if the release would sell so I was all the time worried of not being able to get to the next release, at that time it was also the start of Beatport so it was a very difficult to understand the market in that period.<\/p>\n

What qualities do you look for in a WOW! Records artist?<\/strong>
\nThe artist needs to be young, talented and have a cool personality. We’re sent a lot of good music from complete freaks who all the time ask when we’ll be releasing their tracks and being very arrogant, all of these guys will never get a release on the label. We also want to work with our artists for events in the future so for us all, these three points are a must.<\/p>\n

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Describe 3 seminal moments in WOW! Records existence?<\/strong>
\nThe first confirmation of a big producer (Tobi Neumann) and our first release. Also, every time a big DJ like Marco Carola, Loco Dice etc… plays our releases – at the start of the year we released a track by Jey Kermis called \u201cBro Kurmis\u201d and it was charted by Jamie Jones. There’s probably many more but after 10 years this is what I remember now :-))<\/p>\n

Most disappointing moment in WOW! Records existence?<\/strong>
\nEvery time we released and vinyl sales where not good and we where loosing budget, specially at the beginning. At some points we nearly disappeared.<\/p>\n

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Describe WOW! Records album artwork?<\/strong>
\nAt the beginning it was very techy, black and white with the reference name in colour, every release was the same except the colour of the text. After release 25 we started doing a different cover for every release and the idea was to make a \u201cwow\u201d reaction on the buyer. Nuclear bombs, Car accident, Very fat guy, etc\u2026. it was fun! After release 55 we changed back to something more simple being very similar from one release to another but trying to have a more electronic art inspiration.<\/p>\n

Best WOW! Records showcase?<\/strong>
\nEvery year at Sonar OFF in Barcelona we have amazing showcases but in 2012 we did a free stage at East Ender festival which ended been amazing, more than 2000 people dancing outside next to the beach going crazy with our DJs.<\/p>\n

Worst WOW! Records showcase?<\/strong>
\nWe try to be safe, we don’t really do that many so we haven’t really have a bad one, maybe last year at ADE was just OK, not so good but not so bad.<\/p>\n

Dream WOW! Records artist?<\/strong>
\nWe are trying to have a Loco Dice remix on board and a Pan-Pot release but still waiting \ud83d\ude42<\/p>\n

Most important business\/music app\/program\/software?<\/strong>
\nFor me it has to be Beatport, we do nearly all our sales there which is not very cool but it is what it is for the moment.<\/p>\n

Longest Day(s) ever worked?<\/strong>
\nWe work 24\/7! We can’t stop, we have only four people running this project.<\/p>\n

Upcoming projects?<\/strong>
\nWe have releases from Hector Couto, Subb-An, German Brigante, Emanuel Satie, Hector, Latmun and many more!! It’s our 10th Anniversary so we have to push!<\/p>\n

“Going Crazy” EP is now available<\/a> on WOW! Recordings<\/strong><\/em><\/p>\n

Download <\/a><\/span> Soundcloud <\/a><\/span> Label Page <\/a><\/span><\/p>\n