{"id":35684,"date":"2016-09-05T13:24:24","date_gmt":"2016-09-05T11:24:24","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/?p=35684"},"modified":"2016-09-05T13:24:24","modified_gmt":"2016-09-05T11:24:24","slug":"label-showcase-26-family-name","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/label-showcase-26-family-name\/","title":{"rendered":"Label Showcase 26: Family NAME"},"content":{"rendered":"

Since 2009 inception, Lille-based label Family NAME has surely taken its time toward perfection.<\/strong><\/p>\n

NAME is made of fidelities and friendships built among the years. Family NAME was logically born with the wish to extend human and musical affinities. Family NAME gathers godfathers (and godmothers) who built the 11 editions of NAME Festival<\/strong> identity, but it’s also the promise of new artists and warm dates on the dancefloor!!! Now, the label enters in a new era, with a much more consistent release schedule and many new artistic connections.<\/p>\n

Anticipating the 12th edition of NAME Festival, held in Lille 7-9 Oct, we go in depth with the label as they set up their latest release (watch this space for exclusive premiere) from APM001<\/a><\/strong>, who have been with the Family since the beginning. Also, longtime Family NAME partner, and supplier of their latest EP, Mainro<\/a><\/strong> also provides an exclusive mixtape, giving us an idea of the Family NAME experience the way it was meant to be heard.<\/p>\n

NAME Festival goes down in Lille, France 7-9 October with the likes of Ben Klock, Ellen Alien, FRankey & Sandrino, Kollektiv Turmstrasse, Laurent Garnier, Maceo Plex, Mainro, Marcel Dettmann, Mind Against, Reondite<\/strong>, and more. Find ticket and more information HERE<\/a><\/p>\n

“We consider human aspect as important as the artistic side in our work.”<\/span><\/em><\/h3>\n

What does Family NAME add to the dance music spectrum?<\/strong>
\nFamily NAME is a child of NAME festival and translates our affinities and tastes. Launching a label was a logic way to extend the spirit of the festival, from the deepest side of house to harder techno stuff, gathering old and new friends.<\/p>\n

When did you first think about launching Family NAME?<\/strong>
\nFrom the very first edition of NAME festival in 2005. <\/p>\n

When did Family NAME actually launch?<\/strong>
\nFamily NAME was launched in 2009. <\/p>\n

Story behind the Family NAME name?<\/strong>
\nNAME is the acronym of Nord Art Musique Electronique. The festival is a family story because we are a very small team working on a big event. So is the label. We consider human aspect as important as the artistic side in our work. So, the Family NAME name, was like an evidence.<\/p>\n

What was the most difficult aspect of launching the label?<\/strong>
\nTo find good ways and partners for the distribution, promotion, to exist in the thousands of monthly releases\u2026From down-to-earth and business matters to artistic development, you need a long term vision. Not so easy in a musical landscape always evolving \u2026<\/p>\n

What qualities do you look for in a Family NAME artist?<\/strong>
\nCooking skills !!! Patience, love for quality products, and continuous search to improve are the key of every good recipe. Humility is also required, and taste for 2nd degrees jokes always appreciated!<\/p>\n

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Describe 3 seminal moments in Family NAME existence?<\/strong>
\n– The very first release and that moment you listen to the test pressing is a kind of birthday. <\/p>\n

– Then, the decision to stop vinyl was not a burial (we don\u2019t exclude to do some in the future)\u2026 but made us think the label tight economy differently. <\/p>\n

– The new dynamics we have inspired a few months ago is definitely motivating and opens a new era for the label, with many things to come.<\/p>\n

Most disappointing moment in Family NAME existence?<\/strong>
\nThe bankruptcy of our last distributor was for sure a pretty bad moment to live, more for them than us, surely. But it was actually an occasion to give a new start to Family NAME. <\/p>\n

Describe Family NAME album artwork?<\/strong>
\nThey are Peace portraits by Fanny Bouyagui<\/a>, head and soul of NAME festival. She is also a plastician working in many fields above music. For years, she has enlaced people with her strong, tattooed arm. From superstars DJs to refugees in Calais, anonymous people in the street to Massai in Kenya\u2026 She has now shot about 10,000 of these portraits\u2026We also love minimalistic black and white artwork – some do it well – but more than ever, we consider Peace as a trendy message. <\/p>\n

Best Family NAME showcase?<\/strong>
\nFamily NAME hosts a monthly residency in Magazine Club<\/a>, Lille for now 6 years, inviting incredible artists. We have there plenty of good memories. But the very first Family NAME parties we set were in Tri Postal, a former great venue in Lille. I have in mind a big moment with Andrew Weatherall\u2026<\/p>\n

Worst Family NAME showcase?<\/strong>
\nWe had a Family night in Lille last year in November, a few days after the Paris attack. We decided not to cancel, and many people attended. There was probably a kind of cathartic purpose. But obviously if bodies were present, minds were not\u2026 <\/p>\n

Dream Family NAME artist?<\/strong>
\nI would say Bj\u00f6rk, ahah. This won\u2019t happen, so it\u2019s a dream. <\/p>\n

On another side, the dream artist would simply be the very unknown one that we launch and raise to the top.<\/p>\n

Most important business\/music app\/program\/software?<\/strong>
\nAbleton, Soundcloud, Traktor\u2026the list is long and well known, but only depends the way you use them. The most important remains what you have in mind. <\/p>\n

Longest Day(s) ever worked?<\/strong>
\nThe longest days of work happen, strangely, always in September (NAME festival is early October) This one won\u2019t be different, with some studio deadlines and many work to prepare the NAME 12th edition. This is exhausting, but we definitely love it.<\/p>\n

Upcoming projects?<\/strong>
\nMany Releases and parties in the pipeline!!! To come very soon on Family NAME, some releases by APM001, Matthus Raman, Anton Dhouran, Villanova, the french duo we particularly appreciate, and from the core artists of the label (Mainro, Peo Watson, Blac, Hap\u2026). Also, some remixes by CYRK, Konvex & The Shadow, Marvin & Guy, and more \u2026 We also work on the first Family NAME compilation for next year, our residency in Lille, parties in Paris and \u2013 exclusive – we just confirmed the first winter edition of NAME, which should be a great showcase for Family NAME artists. <\/p>\n

Download <\/a><\/span> Soundcloud <\/a><\/span> Artist Page <\/a><\/span><\/p>\n