{"id":36754,"date":"2016-10-10T13:09:52","date_gmt":"2016-10-10T11:09:52","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/london\/?p=36754"},"modified":"2016-10-10T13:09:52","modified_gmt":"2016-10-10T11:09:52","slug":"label-showcase-27-tronic","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/label-showcase-27-tronic\/","title":{"rendered":"Label Showcase 27: Tronic Music"},"content":{"rendered":"

Christian Smith\u2019s Tronic Music holds a special place in the annals of dance music. <\/strong><\/p>\n

Tronic was amongst the first labels to embrace the sounds of both house and techno, creating records DJ\u2019s from both disciplines would play. With tracks and remixes from Umek, Mark Broom, Stryke, Fergie, Steve Mac, Anton Pieete and Psycatron, Wehbba, ANNA, Eric Sneo<\/strong> and more, Tronic has continued to forge the path into the future of tech-house.<\/p>\n

During this Amsterdam Dance Event<\/strong> (ADE), Tronic teams up with Terminal M<\/strong> for a massive showcase in Amsterdam East’s Q-Factory<\/strong>. On the night, both Christian and Monica Kruse<\/strong> will handle headlining duties with the likes of Noir, Oliver Huntemann, ANNA, Pig&Dan, Stefano Noferini<\/strong>, and more. Anticipating that event, we’re going in depth of Christian Smith and Tronic Music to get the approach and ethos behind the label…and, at the end, you’ll find an exclusive mix from Christian to give you the proper platform for Tronic…in the mix!<\/p>\n

“A non-purist label focusing on housey techno.”<\/span><\/em><\/h3>\n

What does Tronic add to the dance music spectrum?<\/strong>
\nA non-purist label focusing on housey techno. The label has been around for 20 years and is going stronger than ever and is currently the #2 highest selling techno label in the world.<\/p>\n

When did you first think about launching Tronic<\/strong>
\nWhen I was at university in Washington DC in 1993 and there were no labels that releases both house and techno. Long before the term \u2018tech House\u201d was existed.<\/p>\n

When did Tronic actually launch?<\/strong>
\n1993<\/p>\n

Story behind the Tronic name?<\/strong>
\nNo story. I just liked the sound of Tronic.<\/p>\n

What was the most difficult aspect of launching the label?<\/strong>
\nAt the start it was expensive to finance all the vinyl pressings, but once it got going and sold a few thousand copies it financed itself. Also, once I started working with Prime distribution the label grew really fast in the late 90\u2019s.<\/p>\n

What qualities do you look for in a Tronic artist?<\/strong>
\nProduction quality, original style and loyalty.<\/p>\n

Describe 3 seminal moments in Tronic existence?<\/strong>
\n1. When Jeff Mills, Danny Tenaglia, and Carl Cox all hammered the early Tronic releases. It was hugely inspiring and motivating.
\n2. When Carl Craig allowed me to license and remix his seminal classic \u201cAt Les\u201d for Tronic
\n3. When Underworld allowed me to remix their anthem \u201cDark & Long\u201d and release it on Tronic.<\/p>\n

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Most disappointing moment in Tronic existence?<\/strong>
\nWhen my distributer Prime went bust. Not only did the label lose tons of money, but it was a real blow to the techno market overall.<\/p>\n

Describe Tronic album artwork?<\/strong>
\nI use templates and change the colors for each release. It\u2019s simple and builds branding.<\/p>\n