{"id":39232,"date":"2016-12-17T02:58:44","date_gmt":"2016-12-17T01:58:44","guid":{"rendered":"http:\/\/www.deephouseamsterdam.com\/?p=39232\/"},"modified":"2016-12-19T12:53:53","modified_gmt":"2016-12-19T11:53:53","slug":"guest-followers-fans-for-life","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/guest-followers-fans-for-life\/","title":{"rendered":"1 Tip To Help You Turn \u2018Followers\u2019 Into Fans (For Life)"},"content":{"rendered":"

Hi, I’m Danny Savage<\/a>. I help DJ’s kick-start their career through online marketing. I\u2019ve mentioned it before, but I\u2019m a firm believer that marketing is the #1 success factor in making it in the music industry today. I\u2019ve seen too many talented musicians come and go simply because they weren\u2019t good enough at marketing themselves and their music.<\/strong><\/p>\n

If you\u2019re not sold on how important marketing yourself is, I\u2019ll be writing some really interesting content over the coming weeks. It will show you why selling yourself is so important and how to do best. In the meantime, read my story<\/a> where I went from a school drop-out with no qualifications to one of the UKs leading club promoters.<\/p>\n

The difference between a \u2018follower\u2019 and a \u2018fan\u2019<\/h2>\n

There\u2019s a big difference. A follower is someone who has decided to \u2018like\u2019 your page so they can keep-up-to-date with you.<\/p>\n

A fan is someone who is truly engaged with you. Kevin Kelly<\/a>, who created the \u201c1,000 true fan\u201d theory describes a \u2018fan\u2019 as \u201csomeone who will buy anything and everything you produce\u201d<\/em> (I\u2019ll talk about Kevin\u2019s great concept in a future blog post, it\u2019s really interesting).<\/p>\n

So a fan is someone who will buy all of your music, without question. Off the top of your head, how many true fans do you have based on Kevin\u2019s definition? Your mum doesn\u2019t count btw!<\/p>\n

The \u2018fans for life\u2019 funnel<\/h2>\n

See my fan funnel below. As you can see, there\u2019s a big difference between a follower and a fan. The journey begins with a listen, if people like what they hear they likely follow. Your challenge is to keep these followers engaged and entertained, turning them into true fans.<\/p>\n

\"\"<\/p>\n

The 1 tip in turning followers into fans<\/h2>\n

Have you ever thought about why people actually buy music or go to shows \/ gigs? The answer is simple, a connection.<\/p>\n

Dance music is different to other genres, it\u2019s focussed on clubbing, making it a very social experience. This makes it easier for people to connect and support you – as it\u2019s something they can share with their friends.<\/p>\n

As humans we become invested emotionally with things we connect with. A connection is the difference between a poor and successful musician. If people can continue connect with you and your music, you\u2019ll have their support for life.<\/p>\n

This is my tip, show people that you\u2019re HUMAN. Be real, be honest and be yourself.<\/p>\n

Look at the biggest DJs around, they show personality. They show people they\u2019re real and have a connection with their fans. Take Seth Troxler<\/strong> for example, he shows people he\u2019s human and acts himself – which is a really funny guy. Seth uses humour to connect with fans. None of it feels very \u2018serious\u2019 and people connect with this. Importantly, it feels honest, like he\u2019s being himself.<\/p>\n

As an artist, if you can connect with followers enough to make them feel like they know you personally, you\u2019ll make a lot of \u00a3\u00a3\u00a3 in this industry. The best artists know people are seeking a sense of belonging, because this is what makes people feel good. In return these people will buy your records and pay to see you play live for years to come.<\/p>\n

\u201cIf you can make people feel good, you can get anything you want in this business\u201d<\/em>
\nDavid Hopper<\/p><\/blockquote>\n

If you would like more FREE DJ marketing tips, check out my blog<\/a>. Please subscribe for weekly updates.<\/p>\n

Facebook <\/a><\/span> Twitter <\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hi, I’m Danny Savage. I help DJ’s kick-start their career through online marketing. I\u2019ve mentioned it before, but I\u2019m a firm believer that marketing is the #1 success factor in making it in the music industry today. I\u2019ve seen too many talented musicians come and go simply because they weren\u2019t good enough at marketing themselves […]<\/p>\n","protected":false},"author":58,"featured_media":39236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10471],"tags":[12289,12284,12287,12288,12285],"class_list":["post-39232","post","type-post","status-publish","format-standard","has-post-thumbnail","category-editorial-london","tag-blog","tag-danny-savage","tag-fans","tag-followers","tag-guest-post"],"_links":{"self":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/39232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/comments?post=39232"}],"version-history":[{"count":0,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/39232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media\/39236"}],"wp:attachment":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media?parent=39232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/categories?post=39232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/tags?post=39232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}