George Smeddles in a young and high flying DJ\/Producer who has already made quite an impact with releases on the likes of Ultra, Whoyostro & Under No Illusion. With him now launching his own imprint \u201cSouth\u201d, we caught up with him to find out more about his plans for the label, and it\u2019s first release \u201c90\u2019s\u201d…<\/p>\n
Hey George, how are you? How has 2022 started for you?<\/strong><\/p>\n Hi Guys! I’m very well thank you! It\u2019s been an amazing start to the year! You\u2019ve just launched your own label South, what’s the aim with it – why start it, why now, and what music do you look to put out?<\/strong><\/p>\n Having my own label is something I\u2019ve wanted to do for years. When I was coming up in the scene, I always struggled to fit my music onto the bigger labels as many of them were either following trends, only wanted bigger artists, but mainly it seemed they didn\u2019t want to gamble on a music style that they hadn\u2019t heard before! The same labels who passed on my music would be in contact as soon as the tracks I sent them would go into the top 10 of the charts!<\/p>\n I could go on.. but what I\u2019m trying to say is, I wanted to create a place where I can put out new sounds (including my own) and not just if there\u2019s a video of a high profile artist playing it somewhere for example.. labels say they don\u2019t care about all that shit.. but let me tell you, they do \ud83d\ude09 haha<\/p>\n South isn\u2019t going to be focused on one specific sub genre. It’s all going to be about putting out good quality house music with up & coming talent, combined with some of the best in the business.<\/p>\n How will you judge success, is it by sales, high profile support, or do you only care about you liking the music?<\/strong><\/p>\n Good question! I think it has to be about me liking the music & what I think is good for the label. I want the label to have longevity & I\u2019m hoping for plenty of success each year!<\/p>\n If a release Is doing well, it\u2019s pretty easy to tell by sales, support & feedback.. But I\u2019m extremely hard on myself, especially when it comes to my music. For me, one huge part of success could come in 5-10 years time when I can look back on the label, be proud of every release that I put out, & they all still work in clubs just as much as they did when I signed them. As I just said, Longevity!<\/p>\n Per the Ep title \u201c90’s”, what were you doing in the 90’s, what are your memories of them?<\/strong><\/p>\n I was actually born in the 90\u2019s, so my memories aren\u2019t that great! But to this day, most of the time I\u2019m digging for records, it’s from that era. You can\u2019t beat the raw sounds & love that went into the music then.<\/p>\n
\nMy diary is getting full already & all the feedback about South has been mind blowing!<\/p>\n