Rennie Peters is a UK based artist who is a resident at We Are Love Juice, and also the A&R and label manager of the exciting INLV record label. We caught up with her recently to find out what the aims are for the label, and how their new Winter Sampler compilation came to be…<\/p>\n
Hey Rennie, how are you, what’s good and bad in your world right now?<\/strong><\/p>\n Hey! I\u2019m great thank you! It\u2019s been an incredible year so far. Summer was non-stop, I got to play my first abroad gig in Malta with ABODE, along with some gigs up North and some incredible festivals such as Dream Valley, Sundown and ABODE in the Park. The only bad thing I would say is this weather! I\u2019m a sun worshipper, so this weather is draining.<\/p>\n What’s the aim with your label INLV – what made you start it, how has it been?<\/strong><\/p>\n INLV started when I joined the LoveJuice team over 2 years ago now. They had a B-Side label which covered the slightly more underground side of tech house but wasn\u2019t getting much love due to LoveJuice being so busy. As I bring a different sound to the party, they asked if I wanted to take over the label & release music that was more on the deep \/ minimal side of things, and I said Yes before they could even finish their sentence! Running a record label was always a dream of mine, so I feel really lucky to have been given the chance to take this project on. It\u2019s been a challenging journey and quite frankly it\u2019s still a work in progress. I\u2019m learning on the job, but it\u2019s finally starting to take shape and getting the recognition and support from my peers and music heads around the world that I hoped for.<\/p>\n How do you judge success, is it by sales, high profile support, or do you only care about you liking the music?<\/strong><\/p>\n I think it’s a mix of a few different things to be honest. All of the above are important for the label and releases to be successful, and I think they all join hands and work together to reach the end goal. Sales obviously help with getting things into the charts on Beatport, high profile support can create so much hype and therefore benefit the sales. But ultimately, it all comes down to the music. If the track is good enough, it will speak for itself.<\/p>\n Tell us about the best and worst bits of running a label in 2022?<\/strong><\/p>\n The best part for me is discovering a track or an artist that I feel really passionate about. I always try to envision DJ\u2019s playing the music I have coming up on the label, and that gets me really excited. However, this can be hard to come by. There is good music everywhere, you just really have to work on knowing where and how to find it.<\/p>\n How important is artwork, format, merch, that sort of thing, or is it just about the music?<\/strong><\/p>\n Branding is key in my opinion. There are a lot of labels that are releasing the same type of music and I think it\u2019s really important to try and set yourself apart from everyone else in one way or another. Since I rebranded the label last year, I\u2019ve had many compliments on the new artwork that we put out on our socials and on the stores, and the artists that release are excited to see what artwork they get.<\/p>\n