{"id":77566,"date":"2025-02-27T17:45:03","date_gmt":"2025-02-27T16:45:03","guid":{"rendered":"https:\/\/www.deephouseamsterdam.com\/?p=77566"},"modified":"2025-02-27T17:45:25","modified_gmt":"2025-02-27T16:45:25","slug":"ministry-of-sound-embraces-sober-curious-era-with-launch-brand-new-dry-day-rave-featuring-rising-star-driia","status":"publish","type":"post","link":"https:\/\/www.deephouseamsterdam.com\/london\/ministry-of-sound-embraces-sober-curious-era-with-launch-brand-new-dry-day-rave-featuring-rising-star-driia\/","title":{"rendered":"Ministry of Sound Embraces \u2018Sober Curious\u2019 Era with Launch Brand New Dry Day Rave Featuring Rising Star DRIIA"},"content":{"rendered":"<p dir=\"ltr\"><img decoding=\"async\" class=\"CToWUd a6T aligncenter\" tabindex=\"0\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdW9-jpMKFiHdeq_nyP5rl8lgqTI0j7D6h-Svbien9_UEY6CZtUw82NZ4oao110PTA6AdVNJD5xAn4nyWQRgxUB84gQvxVSfRZhASrqYxEfHN-d4RHr19TVjp0__aacY41DHdA_k8jXt9xdQSLq094?key=svfQQJjK5wjOaZi31RtroTe0\" width=\"604\" height=\"403\" data-bit=\"iit\" \/><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">This summer,\u00a0Ministry of Sound\u00a0is launching a brand new sober rave series, catering to a new generation of sober and sober-curious ravers. The inaugural event is set to take place May 11th and will run quarterly through to November, with\u00a0DRIIA\u00a0heading up the dry day rave.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">Having hosted the likes of Ecstatic Disco and Dry Disco at the iconic club in the past, the launch of 2025\u2019s sober series marks the first in-house brand to embrace alcohol-free ravers and a step in a new direction for nightlife in the city. Leading the march is DRIIA, inspired by her relationship with sober raving. With an ethereal sound blending elements of UKG, Jungle, and Breaks, the young talent is a rising star in her own right, having been named Danny Howard&#8217;s BBC Radio 1 Future Star last year. The London-based artist, supported by genre favourites including Main Phase, Turno, and Jaguar, aims to spark conversations about sober raving in underground scenes.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">Accompanying the new initiative is an exclusively made mocktail menu available in the new guest area and a range of No and Low-alcohol drinks across the venue from February.. Laura Andrijauskait\u0117, the club\u2019s bar manager expertly curated the exclusive menu after meticulous research, taste testing, and her own experience with a sober lifestyle to include low, no alcohol beer, mushroom, and CBD drinks from brands such as LUCKY SAINT, Trip, and REAL.co.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">Nightlife is evolving and Ministry of Sound is leading the way with this new range and party initiative. No hangovers. No regrets. Just memory-making nights.<\/p>\n<p style=\"text-align: center;\"><span class=\"im\">\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><strong>Quotes<\/strong><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">&#8220;I\u2019d love to be a part of creating a fresh space in London for people to experience a (largely) sober day of music. For me, the focus would be demonstrating that sobriety doesn\u2019t impinge on enjoyment &#8211; if anything it can enhance it. By working with Ministry of Sound nightclub, we can demonstrate that you can still love underground genres like UKG, DnB, Dubstep, Jungle, and be sober\/sober-curious. Dancing isn\u2019t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in.&#8221; &#8211;\u00a0DRIIA<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">\u201cAt Ministry of Sound, our egalitarian roots have always led to positive change, for the growing number of us that are \u2018sober curious\u2019 we know what our patrons want, more inclusive nightlife experiences. Our daytime raves and \u2018No and Low\u2019 alcohol range cater for a growing community, like us, who believe that clubbing should be about connection, energy and making memories whether you\u2019re sipping a zero-proof mocktail or a low-alcohol beer.\u201d &#8211;\u00a0Matt Long, Club Director at Ministry of Sound.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">\u201cI\u2019ve put together a great lineup of options for sober ravers, we wanted an offering that tastes amazing like CBD-infused Trip, a delicious alternative to wine drinks from Real.co, Low-alcohol functional spirits from Smiling Wolf (perfect in cocktails or with mixers), and 0% beer options from Lucky Saint\u201d &#8211;\u00a0Laura Andrijauskait\u0117<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">\u2013<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">Ministry of Sound<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><a href=\"https:\/\/www.ministryofsound.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ministryofsound.com\/&amp;source=gmail&amp;ust=1740758708802000&amp;usg=AOvVaw2450B2MsDjZtyEIg_ZYKj5\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/ministryofsoundclub\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/ministryofsoundclub\/&amp;source=gmail&amp;ust=1740758708802000&amp;usg=AOvVaw30i3dzLbOlRBle05x3Tx2-\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/tiktok.com\/@ministryofsoundclub\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/tiktok.com\/@ministryofsoundclub&amp;source=gmail&amp;ust=1740758708802000&amp;usg=AOvVaw1RQ1Q3-fOGCFY7uGdZSZjI\">TikTok<\/a><\/p>\n<p style=\"text-align: center;\"><span class=\"im\">\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">DRIIA<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/driiamusic\/?hl=en\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/driiamusic\/?hl%3Den&amp;source=gmail&amp;ust=1740758708802000&amp;usg=AOvVaw1pb0Wt14IfqdmS3SeOsIPi\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/soundcloud.com\/driiamusic\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/soundcloud.com\/driiamusic&amp;source=gmail&amp;ust=1740758708802000&amp;usg=AOvVaw37MldbveYda0hpofO_v8PG\">Soundcloud<\/a><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<div><img decoding=\"async\" class=\"CToWUd a6T aligncenter\" tabindex=\"0\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZh4OwTBoPykrjVpcEb0bsUYwNzYyB6L4_xZwBs2m8YZgB7B-zcsyeAzgz2BUnROYUWAKyybVwAMQXliPjKS0zRr84tgjZWbdMSg92j40LzjNh494zLdYYKZz7IhicMwwPXmLYPfgr_-rFJS99OhU?key=svfQQJjK5wjOaZi31RtroTe0\" width=\"604\" height=\"453\" data-bit=\"iit\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This summer,\u00a0Ministry of Sound\u00a0is launching a brand new sober rave series, catering to a new generation of sober and sober-curious ravers. The inaugural event is set to take place May 11th and will run quarterly through to November, with\u00a0DRIIA\u00a0heading up the dry day rave. Having hosted the likes of Ecstatic Disco and Dry Disco at [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":77567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3972],"tags":[19950],"class_list":["post-77566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news-london","tag-ministry-of-sound-sober"],"_links":{"self":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/comments?post=77566"}],"version-history":[{"count":3,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77566\/revisions"}],"predecessor-version":[{"id":77572,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77566\/revisions\/77572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media\/77567"}],"wp:attachment":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media?parent=77566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/categories?post=77566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/tags?post=77566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}