Club Culture x Pop Up Culture: The legendary nightclub and anti-club party specialists unite, championing the evolution of club culture.<\/p>\n
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On\u00a0March 19th, London\u2019s legendary\u00a0Ministry of Sound\u00a0joined forces with pop-up specialists\u00a0Lab54\u00a0to host a\u00a0first-of-its-kind\u00a0secret party\u2014in the women\u2019s toilets. Now, revealing the secret collaboration, Ministry of Sound and Lab54 are\u00a0announcing the start of an on-going partnership with more pop-ups to come. Kicking off on May 4th, Lab54 will return to the site of the \u2018break-in\u2019, minus the bolt cutters, to host the first in a series of Toilet Takeovers.<\/p>\n
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Late on a mid-week evening, Lab54 and 100 accompanying ravers \u2018broke\u2019 into the venue, armed with balaclavas, sound systems, and a trolley load of alcohol, with footage from the event spreading virally across social media and reaching 15 million views so far. Experts in the unconventional, Lab54\u2019s \u2018anywhere but a club\u2019 ethos has led founder, Joe Gordon, and the lab-community, to party all around the world, from castles to arcades to bagel shops, hotel rooms to yachts and beyond.<\/p>\n
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Inspired by the enduring spirit of club culture, the inaugural party witnessed the unlikely marriage between the \u2018Anywhere but a club\u2019 specialists with one of the UK\u2019s most iconic venues to spark conversations around the ever-evolving nightlife landscape. United in their combined reverence for community, the event paid homage to where Ministry, and rave culture itself, started some 35 years ago.<\/p>\n
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Says\u00a0Lab54\u00a0founder\u00a0Joe Gordon,\u00a0\u201cI think the paradigm shift we\u2019re seeing in nightlife at the moment makes it important for clubs like Ministry to work with communities like ours to help reflect this in their offerings to ravers and what better way to do that than going back to their roots and pranking the online rave community!\u201d<\/p>\n
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Since its inception in a disused bus garage in Elephant & Castle, Ministry of Sound has continued to evolve and shape the capital\u2019s nightlife industry, maintaining its revolutionary attitude. Today, the iconic venue continues to pave the way for superclubs to support the modern raver, with accessible \u00a35 tickets, sober raves, and 3 brand-new in-house club nights launched: Smoove, URGE, and Disco Daddy.<\/p>\n
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Says Ministry Group’s Managing Director\u00a0Caitlin McAllister,\u00a0“Club culture has always been about pushing boundaries, and the intersection of pop-up culture with establishments like Ministry of Sound is a reflection of how the industry is evolving. There\u2019s an irony in a pop-up \u2018breaking in\u2019 to a club but that\u2019s exactly the point – we need to bring new ideas to our spaces.”<\/p>\n
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Landing on the bank holiday weekend, the first official Ministry x Lab54 Toilet Takeover party will see the club\u2019s loos transformed once more on Sunday 4 May. More details, dates and events to be announced – keep your eyes peeled at;\u00a0@ministryofsound<\/a>\u00a0@lab54_uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Club Culture x Pop Up Culture: The legendary nightclub and anti-club party specialists unite, championing the evolution of club culture. On\u00a0March 19th, London\u2019s legendary\u00a0Ministry of Sound\u00a0joined forces with pop-up specialists\u00a0Lab54\u00a0to host a\u00a0first-of-its-kind\u00a0secret party\u2014in the women\u2019s toilets. Now, revealing the secret collaboration, Ministry of Sound and Lab54 are\u00a0announcing the start of an on-going partnership with […]<\/p>\n","protected":false},"author":70,"featured_media":77853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3972],"tags":[4553],"class_list":["post-77852","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news-london","tag-ministry-of-sound-london-2"],"_links":{"self":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/comments?post=77852"}],"version-history":[{"count":2,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77852\/revisions"}],"predecessor-version":[{"id":77857,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/posts\/77852\/revisions\/77857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media\/77853"}],"wp:attachment":[{"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/media?parent=77852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/categories?post=77852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deephouseamsterdam.com\/london\/wp-json\/wp\/v2\/tags?post=77852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}