Sounds of construction have been echoing throughout Elephant and Castle…\u00a0Ministry of Sound\u00a0is deconstructing its VIP room and in its place arises something new and bold. Introducing\u00a0No Velvet Rope Society; a community-led experience with a focus on elevated and inclusive listening for the most dedicated of music fans.<\/p>\n
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The former VIP area, now home to the No Velvet Rope Society, has undergone a massive half a million pound refurbishment, the first of its kind in over 10 years. Now entering from a gritty, back alley entrance, Ministry nods to its 90s rave culture roots, taking its new Citizens of Club Culture through a journey that is part illegal rave, part premium speakeasy. Inside, the newly installed mezzanine is a high-spec sound arena with direct views into The Box where guests can feel and hear the premium sound system that gave Ministry its name.<\/p>\n
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A limited number of founding memberships are available for just \u00a3150 a year and include VIP access at all events bar student-only nights, queue jump, birthday Mo\u00ebt with table bookings, 15% off first table spend, and priority access for future reservations.<\/p>\n
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Says\u00a0Caitlin McAllister, Group Managing Director, Ministry of Sound,\u00a0\u201c This VIP refurb has been a dream of mine since I joined Ministry of Sound 10 years ago. From the start, I knew that opening up this space to the Box would be a total game changer – not just for our guests, but for the artists too. It\u2019s been a real passion project, and we\u2019ve poured everything into creating something that feels bold, immersive, and electric. This isn\u2019t just a facelift – it\u2019s about levelling up the entire experience and bringing people even closer to the music and the energy that makes this place iconic.\u201d<\/p>\n
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No Velvet Rope Society is a mindset. It\u2019s Ministry of Sound\u2019s answer to a stale VIP culture: a half a million pound reinvention that ditches hierarchy and focuses on building a community of culture seekers wanting more connected music experiences. A love letter to sound, No Velvet Rope is 90s rave culture, reimagined for the next generation.<\/p>\n
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Having soft-launched this new chapter on 28 June at Ministry\u2019s Disco Daddy night, the newly renovated VIP officially launched July 10th.<\/p>\n
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