Tag: taylor swift

Why Apple’s Swift Reaction Is More Than A Business Decision

Last Sunday Taylor Swift sent an open letter to Apple Music, Apple’s recently announced music streaming service, to call upon them a change in their approach regarding the no-payment policy during the service’s three month free trial-period (which every subscriber will be granted). The company was scrutinized by both indie labels and artists after the no payment policy, which would be a heavy financial blow for smaller labels and beginning artists. See also: Indie Labels Threatening To Drop Out Of Apple Music Catalog In her open letter, Swift made her appeal by hitting Apple where it hurts: “I’m sure you ... Read more