This year marks another step into album territory with “High life” from Heist Recordings’s Detroit Swindle.
To be released 28 May, its single features the album’s cut ‘Flavourism’ with vocals from Seven Davis Jr., which has come via a package including remixes by the amazing Pépé Bradock and Boston-to-NYC house duo John Barera & Will Martin.
Here, we exclusively premiere the official music video for the single, which comes by way of Amsterdam creative agency figure “Frankey”. With abstract candied characters coming to life in a twisting and turning visual representation. It is shot in various rotating boxes, each with a different rotation point and with the camera mounted, you see the subjects moving, without any camera movement. This camera technique is best known from Jamiroquai’s “Virtual Insanity” and is taken to a next level in this video. With cuts between super slomo and real time, you’ll see gumballs flying through and to the screen, a peppermint man bouncing to the beat, and a chocolate face talking along with the lyrics.
“High Life” is available 28 May via Heist Recordings
Concept: Frankey.com
Director: Frankey.com
Camera: Suraj ‘Paco’ Kumar
Camera assistant: Paul Damen
Edit: FLRCNT.com
Grading: FLRCNT.com
Written by Lars Dales, Maarten Smeets & Lorenz Rhode
Produced by Lars Dales & Maarten Smeets
Lyrics & vocals by Seven Davis Jr.
