Richie Hawtin and British product developer Andy Rigby-Jones have revealed more details about the project, “PLAYdifferently.”

After 25 years of working at Allen & Heath and being an integral part of their world-renowned Xone DJ division, Andy Rigby-Jones left the company in 2014 and partnered with Richie Hawtin to combine their expertise and unique vision to create new innovative instruments for the DJ and electronic music market.

Over the past two years, the pair have been developing and testing their first prototype of an instrument that they feel is missing from the professional segment of the market. Assessed at various leading worldwide events including ENTER.Ibiza, Glastonbury Festival and the BBC Radio 1 Essential Mix in Los Angeles last month, the first prototype has already seen a number of iterations and is nearing completion.

Revealed at 2016 NAMM, PLAYdifferently will soon launch its first product promising a new level of uncompromising quality and intuitive functionality combined with hand-crafted British design.

More information on PLAYdifferently can be seen in the companies first video, below.