“Underground means in conflict with the mainstream culture in a certain moment of time. For us it means concentrating on what we love to produce rather than what is necessary to hit the charts, it means the real thing.”
Flashmob are an Italian duo who have blazed a trail in the world of house ever since their 2011 hit “Need In Me” was unleashed on the world. The twosome, known to their friends as Danny and Alessandro, have maintained a high level of production since that track thrust them into the limelight with follow ups such as “Hot” and “Pieces” retaining their ability to rock the dancefloor and lift your spirits at the same time. They are constantly touring or in the studio, with little time for much else which makes this interview a special one. Enjoy!
What have you guys been up to lately? How’s the 2014 campaign looking?
We’ve been playing a lot. 2013 was very very intense. Danny has moved to Milan and we have changed the studio, we’ve also been working hard to set up our label and everything around it. As well as that we’re very excited to have joined one of the leading management companies in the industry and very happy to say that our first “Flashmob” event launch in Dublin went better than we could have dreamed of. We were trending in Ireland that night. All is looking really good.
Any highlights so far? And any gigs coming up that you’re particular excited about?
We are playing the Mob Festival in Brazil for Defected, we are hugely looking forward to that and Toffler on the 17th May for our first “7 Hours Set” these are two of those gigs I doubt we’ll forget among many others..
What’s happening production-wise? How has your sound evolved over the last few years?
We had to take a break after “Need In Me”, it’s nearly got 4 million hits on YouTube. We’ve been working hard in the studio to evolve our sound and we are ready for a new wave of interesting music now, at least I hope! We have become more ray and raw… you’ll see.
Do you ever feel any pressure to repeat the success of hits like ‘Need In Me’?
Not a bit…
You’ve been making a few ‘Underground’ remixes lately, what does the word underground mean to you guys?
Underground means in conflict with the mainstream culture in a certain moment of time. For us it means concentrating on what we love to produce rather than what is necessary to hit the charts, it means the real thing. Yes we’ve remixed for Off for example, that is a Berlin label but more on the mainstream side of things and in fact our remix got very little attention on the main selling sites because it was too underground. We have also done a remix on a Rene track for DC10 queen Tania Vulcano’s label, Isgud; We have also a single coming out on Cajual with a Cajmere & Fodera remix on it and other releases I cannot say anything of yet.
Milan is known as a fashion capital, but what’s been your worst fashion mistake?
We follow our own style. Sobriety is the key word for the way we see fashion, both of us..
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If you guys were to wear a fancy dress horse costume, how would you decide who’d be the arse and who would be the face?
Alessandro, because I’m the one answering the questions!
Which one of you would win in a ‘Who can burp the loudest’ competition?
That’s a tough one. Most likely Danny but Alessandro can surprise you when you are not expecting it …
When you guys are getting drunk, who is more likely to end up puking and needing to be looked after?
Without a doubt, me!
What’s the best thing about being part of a DJ duo?
We don’t get bored traveling and we are constantly encouraging each other to improve and exchanging info ..
And what’s the worst?
You play less.
Is there anything that annoys you about each other?
Not really …
Who’s the best dancer out of you both?
It’s a tie.
If you’d never made it as musicians, what career would you be doing now?
Where do you hope to be in 10 years time?
With our feet on the ground and focused to reach the next level.