Jonas Tempel, a founding partner and CEO of Beatport from 2002-2010, has written an open letter to his former company, covering much ground and offering advice for its future.

In lieu of Beatport’s messy divorce from its parent company SFX Entertainment, Tempel discusses his time with the company, as well as his hope for its future with a variety of suggestions aimed at refocusing Beatport’s original mission.

Written with a strong love of electronic music in its tone, Tempel begins by reminiscing on his original love for electronic music, beginning with a 100 person underground rave in 1991 through the introduction to Beatport (which included investing partners Bad Boy Bill, John Acquaviva, and Richie Hawtin). “Everything we did was a labor of love because all of us cared so deeply about representing dance music and the culture of DJs the correct way,” Tempel describes of Beatport’s initial launch.

Moving into his decision to leave the company, the reality seems almost predictable in this world of hyper capitalism, an argument with investors, internal management fracturing, and the push to sell a, still growing, independent business to a major corporation. Regardless, as Tempel moves on, he describes he holds no ill will toward the company he founded. To the contrary, he offers a three-fold solution, as well as several key points to consider for improvement moving forward.

The three primary points Tempel makes are:

  • Refocus the business model: “Beatport is a B2B brand selling premium content to DJs and producers.”
  • Fix the brand: “Today, Beatport feels like a playground for ravers. The credibility we worked so hard to build is badly damaged.”
  • Fix the experience: “It’s time to rethink the entire platform design and give the users a renewed and more inspirational experience.”

Further from these broad suggestions, Tempel then discusses a variety of ideas meant to improve the customer and user experience, including easier discovery, cloud storage, Facebook integration, and more.

What are your thoughts on Beatport and its struggles? How do you see the copmany moving forward?

You can read the entire open letter via Nest HQ HERE