I learned something new today: apparently South Korea is Asia’s largest per capita consumer of alcohol, with each person averaging 12.3 liters per year.
With that new info, I doesn’t come as much of a surprise that hangover cures would be big business (a $126 million per year business, to be exact). Now, after a night out, South Koreans can turn to a cool treat to soothe the nasty after effects of boozing, with a hangover cure ice cream bar.
A convenience store(!) chain has developed Gyeondyo-bar(rough translation: “hang in there”), which launched last Friday, and claims to be the first ever ice cream developed to directly counteract the effects of an alcohol hangover. Specifically, the ice cream uses a 17th Century remedy of oriental raisin tree fruit juice, combined with the flavor of grapefruit. Raisin tree fruit is said to help the liver break down alcohol and detoxify’s the body at a faster rate.
In a, rather dramatic, statement describing the product’s name, convenience store chain Withme FS said it: “expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking”
Too bad the bars aren’t meant to be exported anytime soon but, if they proove effective, I’m sure that will change quickly.