ROLI aims to Open up The World of Music-Making with it’s newest introduction of BLOCKS – a LEGO-like modular music creation system.
BLOCKS is supposed to be an instrument that does not require any musical knowledge to master and enable anyone to create one’s own music. The four by four square Pad surface allows people to shape music by using natural gestures (more info in the explanational video below). Based on skill levels, budgets users can costomise their own kits of Blocks, which offer individual capabilities.
The motive to the inventor and the CEO of ROLI, Roland Lamb, came after realising how digital technologies have transformed many areas of life, but music making: “Music, though, remains a universal language that everyone understands, but only a few can speak. BLOCKS will change that, and enable people around the world to experience the joy of music-making for the first time.”
The product has received support by Grimes, Steve Aoki, and RZA, who have tried creating music on BLOCKS in practice and are creating signature soundpacks for BLOCKS musicians. Grimes believes that ROLI BLOCKS will democratize music production in general.
