LANDR, the cloud-based mastering tool that takes away the burden of mastering your tracks – or paying somebody a hundred bucks to do it for you – has picked up a cool 6.2 million in funds from investors like Nas, Warner Music Group and and the Plus Eight Equity Fund (an equity firm owned by the likes of Pete Tong, Richie Hawtin, Tiga and John Acquaviva).
See also: LANDR: a helpful tool for producers
The tool is over a year old now and didn’t make that much of an impact on the world of (bedroom) music production. The results were mediocre, and it wasn’t as much a mastering tool as it was “comparable to your computer’s spelling and grammar auto-correct” (productionadvice.co.uk, 2014). If you want big results and don’t know how to master yourself, established studio producers said last year after testing the service, hiring a professional mastering engineer was still the best option.
With this new backing from various icons in the music industry we’re eager to see whether LANDR will eventually unravel into a more in-depth service with more options and settings to give beginning producers a worthy competitor to the more classical options to give one’s music that much needed final polish.