Over the weekend, the Zac Efron-starring EDM romp We Are Your Friends opened Internationally. Though reviews have not been crushing to the film, the box office has, with the film having garnered the worst box office opening of all time for a film opening in 2000+ (US) theaters.
With a $1.8 million weekend haul over some 2.3K US cinemas, We Are Your Friends has carved itself a place in Hollywood lore. The film, about a young DJ trying to break into the EDM scene and become a music producer, is described as a “passion project” for its star Efron with Warner Brothers executive VP for domestic distribution Jeff Goldstein saying, “Yes, the result was disappointing, but this was a small film” going on to offer Efron a word of encouragement, “we believe in him”.
By small film, for Hollywood standards, the definition usually stands at around a $10-$15 million production budget, and in the case of We Are Your Friends, a $2 million marketing and distribution plan. So, all in all, this does not put the film in such notorious flop categories as Eddie Murphy’s $100 million+ The Adventures of Pluto Nash (cum. International box office $6m), but none the less, the marketability of EDM (alongside the recent financial devaluation of major festival production company SFX) has been taking some massive hits recently, truly questioning the staying power of the highly polarizing genre. Perhaps, the film’s mantra of “All you need is a laptop, some talent and one track. That track is your ticket to everything” may not be 100% accurate after all.
On the other side of the music/film coin, however, is the truly satisfying N.W.A biopic Straight Outta Compton, which, in its third week of release, continues to reign over the International box office.
For a good laugh, check out Alesso “teaching” Efron the art of push button DJing below.
Source: The Hollywood Reporter